I went on to suggest a tagline and other ideas that would fit well with the company name and Statue of Liberty logo, and offered to lend a hand when Liberty management decides to stop clowning around. Its the utter lack of any kind of unique selling proposition that makes these ads so terrible. . I am certainly no fan of Liberty Mutual and their insulting commercial. And that was including my employee discount. Forget Bill Gates and Khan. After college, he headed to Los Angeles, training with famed comedy group The Groundlings. Im Rob, the head crank here. But wasnt it McMahon and Tate? I hear Libertys current radio ads arent bad. It finally dawned on me that my least favorite commercial was actually for Liberty (Liberty, Liberty)! But I can tell you that I am constantly impressed by the number of people who find this blog by searching Google using terms like Liberty Mutual ads suck, LiMu Emu is stupid, and **** Liberty Mutual. LOL. Were you at all bothered by the ad in which LiMu Emu attacks the glass? I think the only one who needs to stick their heads in the sand, is your writers and commercial producers. This was the very first of the LiMu Emu ads I saw, and I remember being taken aback. Submit ONCE per commercial, and allow 48 to 72 hours for your request to be processed. Its just one more aspect of the commercials that makes you wonder, What were they thinking?. Doug, in the Liberty Mutual commercials, is played by actor and comedian David Hoffman. Im not in insurance or advertising. Yes, Cookie, last night I saw the 15-second version of the emu-bashes-its-beak-into-the-window spot and again thought it a little off-putting. I like your idea for a device that automatically mutes TV commercials. The name was changed in 1917 to the Liberty Mutual Insurance Company and, through partnerships, the company began offering full-coverage auto policies. Thanks for the heads-up on the new ad. Army Brat. Btw, I still smile every time I see Zotar ride off on his motorcycle. But as to the only pay for what you need, that sounds slippery enough to make me think the policies have enough holes in them to be swiss cheese. Ive only just started seeing that one and yours is the first reaction to it that Ive heard. And I must say, the Liberty Mutual campaign withe the emu is one of the dumbest campaigns I have ever seen and I have seen a lot of them in my 45 years in the biz. LiMu Emu & Doug are the first official brand mascots of Liberty Mutual. Even the efforts to mock period clothing and hair styles, which present many obvious opportunities Is it easy to get an internship at Microsoft? Lindell also started the Lindell Foundation, a faith-based foundation that donated goods to victims of Hurricane Harvey in 2017 and now helps people with addictions, people with cancer, and veterans. As famed former ad critic Bob Garfield once said of a laughably bad campaign for the Infiniti car brand, the advertiser and the agency became so seduced by the uproar that the ads were generating that they like so many misguided souls mistook awareness for affection. This, as the companys market share plummeted. Geico says it can save you money compared to your current insurance company. I forget most of them because they are so bad. I care about how my claim will be handled if I have one, not some stupid weird, hard to relate to nonsense. I watched (reruns of) those shows as a kid. However, you may visit "Cookie Settings" to provide a controlled consent. The Gecko is at least marginally tolerable. Ah, yes. 15-20% EACH YEAR until I switched. Ill agree with you, Melissa. Thats what the company said. Ive been a fan of Goodbys creative for the three decades Ive been in the ad business. For the commercials, the team created a digital model based on the live emu, which was used to supplement the footage.. Good ideas there. Easy, Fan of Doug. At Emu's Liberty Mutual themed wedding, Doug officiates. Hey, Fred. We are very immature, and God is loving and forgiving. As you say, ads like Liberty Mutuals provide none of the information a person needs to make a purchase decision. No reference to quote requests or sales. This is incompetent claptrap that insults the consumer and the brand. Ok Liberty. I dont see how they make anyone want to buy insurance. But I know that God wants us to LOVE each other. Do me a favor, would you? Just continued assaults. It was common for the men to have a lot of different sexual partners outside of their marriage. By using iSpot.tv, you accept our, Real-Time Ad Measurement Across Linear and CTV, Marketing Stack Integrations and Multi-Touch Attribution. Id expected a new round of (hopefully better) commercials by now, but no such luck. Anyway, buy a Roku. for 30 seconds straight and it would be effective because 1) wed all know the name, 2) wed remember it, and 3) wed all be talking about it. But hey, marketers love to chase shiny new toys. 3. Ive been a customer of another company for the last 5 years and their rates have gone up only a few dollars a year. We need something sexier. [4] [5] [6] Contents 1 Biography 2 Filmography These egomaniacs are not just sure of themselves, they are supremely confident that they are the smartest and most creative people in the room. The purchasers of the LM support such bad behavior with their premiums. I do enjoy the emu ads but the truth teller ads are horrendous. I had not fully appreciated the fact that there is no actual product to show, so they have to use other visual tricks. How about something like a Columbo character. I for one wont buy ANYTHING advertised on TV with the exception of Coca Cola but they only bug me around Christmas with their stupid polar bear advertising. Who is the Liberty Mutual guy with emu? Todays Liberty Mutual commercials look downright dopey in comparison. Good observations. No. But no. Its too bad about the new National Car Rental ads. David Hoffman was born in Philadelphia and grew up on U.S. Army bases. That they were created by the same agency that did the Got Milk? campaign so many years ago just boggles the mind. FLO and JAMIE are two of the best insurance assholes TV has to offer! Necessary cookies are absolutely essential for the website to function properly. There is also somewhat of a continuation of the statue background. Usually, advertisers try to avoid using the same language as other brands, whether theyre in the same industry or not. I came by to see if there were any new comments on this post. Take a look at the ceremony with Emu and his fianc Linda. The commercials are hilarious. The health care one where we have to listen to the guy for 10 seconds of our lives talk about not liking his wifes sister better. Now there's one about some dude selling "wet teddy bears." I find this very annoying, just like all other Liberty Mutual commercials. . What are the physical state of oxygen at room temperature? Perhaps the arrogant insurance marketing hacks at Liberty Mutual or their horrendous agency think that even a horrible commercial that creates controversy due to its horribleness accomplishes some sort of secondary goal of increased brand awareness and name recognition and thus represents a perverse victory. I have fantasies about strangling him. The Plymouth Duster was a Chrysler product. I was thinking nails on the chalkboard, but that one is spot on. I wouldnt want to drive anywhere near their current target audience. You MUST be a paid influencer for LiMu Cmon, you cant be for-real! Geico has a talking gecko, who at 1 point never spoke, Liberty Mutual (rolls eyes). Well, what do you know? Smart advertising. I abhor these commercials! However, three actual emus play the title role of LiMu in the ads. Liberty Mutual settled the lawsuit in December 2001, which required additional disclosure and limited certain compensation to company officers and directors. Matthew Krell was technical advisor. I like these commercials because they manage to be fun, irreverent and self-deprecating all at the same time. I have never commented on an ad (or really anything else) publicly on line before. More at IMDbPro Contact info Agent info Resume Born August 9 Add to list Photos 7 Then the company wasted money. . They are funny in a dorky kind of way yet also clever. All of these commercials are annoying, because they dont tell me a thing I actually need to know. I think theyre adorable! Whoa, Mick! . These commercials do nothing to help this company, and yes, THEY ARE INCESSANT, FURTHER ANNOYING US AND ACTUALLY MAKING US ANGRY, having to change the channel continuously so we dont have to see these ads any more. Emus are the funniest looking birds in the world. Im pretty sure the comments on here about liking the commercials are just to get a rise out of people. A Very Bad Actor in a Very Good Liberty Mutual Commercial. That article is a good read. You will be helping God by being more like Jesus- Love, dont hate. LM would do so much better using real customers in their ads, but this is probably too much time and effort for the agency producing them. Looks like Ive found someone who hates todays advertising almost as much as I do! This guy is good, very good. David Hoffman shares his famous acting role with an unpredictable emu whos more recognizable than his human partner with the mustache and sunglasses. Quick Answer : Does Grindr tell if you screenshot? I got one of those helmets coming in the mail if i have to see one more of those liberty commercials. What is the purpose? (Im retired and living on social security.) CGI or not, it looks real, and anyone whos ever been saddened by the sight and sound of a bird flying head-first into a reflective window cant help but cringe. And what company would pay for such crap? Gillespie and GS&P collaborated with The Mill, a visual effects and content creation studio, to bring LiMu Emu to life with cutting-edge CGI technology, including a proprietary fur and feather system. Good God, someone put the emu and the actor out to the farm and out of our misery. But the Liberty Mutual commercials the punchlines fall flat like the sound of a sad trombone. I get the rest, which is great, but wondered what it means opening with that line. Cant believe LiMu has even 1 fan. (6/29/20 update) Liberty Mutual has removed the link Comment on Our TV Commercials from their website. Download the Way app for all your travel and car related needs. Let God do that. The only people taken in by this slogan are complete noobs who havent the first clue about insurance, and for these people, Liberty hasnt even tried to help them understand. Only pay for what you need. Youre right, Andy. Its disappointing that Liberty is no longer asking for feedback on its ads, but perhaps (I hope!) Now he's. ", https://nypost.com/2021/08/06/limu-emu-doug-actor-on-his-newfound-fame/, https://en.wikipedia.org/w/index.php?title=Liberty_Mutual&oldid=1134433658, This page was last edited on 18 January 2023, at 17:39. Advertising that annoys has the potential to turn people off of a brand for good. If these commercials reflect the mentality of what Liberty Mutual is catering to,then those people should not even be driving in the first place. But next year you wont be a new customer and youll be shocked. I think back fondly of the early 90s Golden Boy ads for Golden Grahams. The emu commercials or the Haribro commercials. We are very immature, and God is loving and forgiving. [5][6], The company, founded in 1912, offers a wide range of insurance products and services, including personal automobile, homeowners, workers' compensation, commercial multiple peril, commercial automobile, general liability, global specialty, group disability, fire insurance and surety.[7][8]. Now theyre showing that stupid car chase commercial, the one where Doug catches up the the other car and hands her his card. Mute button for the win. Yuck, bleck, double yeck, fooey, gag, cover yer ears. The Emu is an incidental prop. You cant take a target audience like people from my generation during a forced pandemic lockdown, whose main source of news and information is TV and force them to listen to that damned siren and that hopeless squid screaming, Give me your hand! and I can save you! while he races down a highway, 3 feet away from another car NOT LOOKING WHERE HES GOING and representing an auto INSURANCE company! I was just going to send my own review tonight but you have captured everything I detest about this commercial! My thoughts exactly! As such, our content is blocked by ad blockers. It confuses consumers who may be led to think that Liberty Mutual is the only car insurance company to customize its policies. Nobody. If I may ask, what is it you like about LiMu Emu and Doug? Tomorrow from the musical Annie or Trelegy, as easy as 1, 2, 3. In 2019, insurance coverage firm Liberty Mutual launched a brand new advert marketing campaign. I still have no idea what Liberty Mutual is trying to communicate to potential customers other than they have an advertising budget comparable to the other 4 or 5 big spending insurance companies. I want $.05 for every thumbs up on this concept. Talk about a bunch of snotty people who jumped off the deep end of the pool without their senses of humor! I find liberty mutual commercials stupid and insulting to my intelligence. [3] It ranks 71st on the Fortune 100 list of largest corporations in the United States based on 2020 revenue. All too often, creative professionals (and regular TV viewers) have very few options for dealing with their frustrations over difficult work situations and terrible advertisements other than venting. I just wonder why in the new ad Mrs. Emu is wearing an ugly blonde wig. Astonishing to me that Liberty Mutual is willing to spend all this money on advertisements that have no real message. But I get you. That one makes me want to hurl. . His agent called him after Hoffmans time on the show ended. I would never get insurance from these people ever EVER IN A MILLION YEARS just for have the poor judgment, insensitivity, and low opinion of prospective clients to subject the viewing public to these ads. Use it and be well! Im sure Liberty Mutual has someone monitoring blogs and social media for discussions about their ads. I suppose the line is mildly amusing, unless you are someone whos upset that the emu may have hurt himself pecking the mirror. Hoffman was no stranger to commercials, but he was determined to make this one hilarious. LM is encouraging BRATTY behavior and what about the insult to the parents who bought the second kid the bicycle. Lol. Thanks Liberty. It was common for the men to have a lot of different sexual partners outside of their marriage. They brought this one back, and this guy is the worst. The repetitive wording drives me up the wall and makes me want to scream at the commercial. . 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